I’ll be honest: running a small business is personal. It’s not just about products, posts, or profits. It’s about putting yourself out there, sharing your voice, and letting the world see you. And that can be terrifying, especially when your self-worth gets tangled up in your business’s performance.
Yep, I’m talking about business codependency—when you start measuring your self-esteem by how many likes you get or how many comments come in when you post on Insta. When your day is ruined by a dip in engagement or a negative comment. When you start thinking, “If my business isn’t thriving, then neither am I.”