Contemporary artist Krista Kim, who boasts past collaborations with brands such as Lamborghini and Lanvin, has ventured into the crypto-creative field, announcing her design of the first digital home available for purchase as an NFT file. NFTs, or Non-Fungible Tokins, act as virtual certificates that allow you to exclusively own a digital item, authenticated through blockchain technology. The tokens can take many forms, including JPEGS, GIFS, and even tweets.
NFT’s are already taking off in the art-sphere. Digital artist Beeple, for instance, has amassed a multi-million dollar fortune by selling his digital works — including the first solely-digital art to be auctioned at Christies. “In the near future, we will live in an AR/VR world, digital art, architecture, cars, fashion, pets, etc,” says Kim, who saw the opportunity to take advantage of a rapidly rising market with her NFT-based Mars House. Kim is not the only designer to do shift to digital work; just a few weeks ago, the Argentinian designer Andres Reisinger made more that $450,000 selling 10 pieces of furniture in in an online auction.
Kim ventured into NFTs while exploring meditative design during quarantine; her hopes was to use the influx of digital life as an opportunity to promote wellbeing. Comprised up entirely of light, the visual effects of her crypto-home are meant to omit a zen, healing atmosphere. The artist also partnered with musician Jeff Schroeder of The Smashing Pumpkins to create a calming musical accompaniment. So what makes the file a compelling purchase? Beyond the promise of buying into the lucrative NFT market, the home and all of the furniture in it can be built in real life by glass furniture-makers in Italy, as well as through MicroLED screen technology. Kim also has a strong visions the art being projected, as well. “Everyone should install an LED wall in their house for NFT art.” says the artist. “ This is the future, and Mars House demonstrates the beauty of that possibility.”