This week New Zealand Trade & Enterprise (NZTE) have opened the doors to Discover New, a pop up retail experience at Chadstone, Melbourne. In a space designed by renowned architects Warren & Mahoney, and brought to life by the expert team at Shirin Pulitano’s design and events agency Dot Dot Dash, Discover New hosts a curated selection of fashion, lifestyle, beauty and homewares from major and emerging New Zealand designers that represent the best of the best.
The concept for the space itself has been closely informed by the New Zealand landscape. ‘Apparel is housed in a dark and moody “volcanic sand” zone, accessories set against the earthy neutral backdrop of “rugged alpine”, and lifestyle products heroed in the verdant “green valley”. Every touch point tells a story’, says Warren & Mahoney Principal Daryl Maguire.
Discover New brands have been selected for their commitment to sustainability, as well as their cutting edge contemporary design. Fashion powerhouses Karen Walker and Kate Sylvester will be at the pop up store (is it even a New Zealand fashion event without them?), alongside luxe go-to basics from JHL by Juliette Hogan; high-end leather goods by Yu Mei; an edit of sustainable fashion from Twenty-Seven Names and Mindful Fashion New Zealand; the epic umbrellas from Blunt, and elegant jewellery from Meadowlark.
The kids clothing almost rivals the adults at Discover New! Some of the BEST outerwear we’ve ever seen (think rain boots, overalls, jackets and puffer jackets) will be on show from Crywolf; alongside thoughtful everyday wear from Nature Baby, and high quality cute shoes for small people from Bobux.
In the lifestyle arena, pieces from the masters of lived in and timeless homewares, Citta Design, will be available, as well as truly heavenly bed linen and cotton home goods from Wallace Cotton.
The robust beauty selection offers nourishing products from Ashley & Co; natural and vegan skincare from Tailor Skin; supplements and skincare from Me Today; delicious face and body saviors from Antipodes; and non-toxic Dermatologist-founded brand Ao Skincare. This stellar lineup will be available to shop both in store (highly recommended!) or online.
See you there!
Discover New by New Zealand Trade & Enterprise
May 6th – May 23rd
Chadstone the Fashion Capital – across from the Apple store
Melbourne, Victoria
