Six interweaving “petals” encase the facade of Dior’s store in Geneva, Switzerland, which has been designed by Pritzker Architecture Prize-winner Christian de Portzamparc.
The Dior store’s expressive facade elements echo those of its Seoul flagship store – also designed by French architect De Portzamparc – that similarly draws on fabrics used for Dior’s creations.
“Between these veils, the glass walls let the sun’s rays penetrate in a captivating interplay of light and shade, a poetic dialogue between the inside and outside,” Dior said.
“At night, the lighting appears to filter – through the elegant resin shells – transforming the building into a majestic urban lantern.”
The facade elements rise up from the building’s base widening at their centres before tapering towards the building’s roof.
Behind them, floor to ceiling openings wrap around the building – revealing the building’s six floors and providing views into the interiors. Additionally, a series of display cases decorate the facade at street level.
Inside, the spaces were finished with neutral-toned surfaces and wood panelling, which is set off by the colours and patterns of Dior’s spring-summer 2024 collection.
Built in display cases fitted with sleek shelves and glass cabinets line the interior spaces and are illuminated by gallery-style lighting fixtures.
Plush seating decorates the boutique’s interior and is coupled with consoles made by Berlin-based Stefan Leo Atelier and tables by Anglo-Brazilian designer Hamrei.
“The rooms combine airy dimensions with the intimacy of hushed cocoons and reveal artisanal finishes,” said the brand.
“Adorned in touches of ivory and gold, with hints of white and blue enhanced by the naturalness of the wood.”
De Portzamparc was awarded the Pritzker Prize in 1994 and became the first French architect to receive the prestigious architecture award.
Other recently completed flagship stores include a marble “immersive experience” for APL’s flagship store in New York City and Huawei’s store in Shanghai with a “petal-like” facade.
Other fashion brand stores that have recently opened include a “sensual” boutique in Milan designed by Vincent Van Duysen for fashion house Ferragamo and a boutique decorated with hand-painted murals by Cúpla for fashion brand Rixo in central London.
The photography is by Jonathan Taylor unless otherwise stated.
